


20,000 More "No's" By Age 12: The Brutal Math Your Neurodivergent Kid Is Living
Jul 24
5 min read
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Let that sink in for a second. By the time your ADHD kid blows out 12 candles, they've already absorbed 20,000 more negative messages than their neurotypical classmates. That's not some TikTok statistic I pulled out of thin air. That's research from psychiatrist Dr. William Dodson, backed by decades of clinical work with neurodivergent kids and families.
20,000 more corrections. 20,000 more "stop that's." 20,000 more sighs of frustration. 20,000 more moments where they learn they're somehow wrong just for being who they are.
The Mom Who Circled My Booth
At my last Stargate market, I watched it happen in real time. A mom circled my booth like she was gathering courage. Phone in hand, glancing over, then away. I knew that dance. The hesitation of a parent who's been burned before, who's tired of being judged, who desperately needs help but isn't sure if this is another dead end.
When she finally approached, we talked about the product. Then the real conversation started. Her son is "disruptive and noisy and squirmy and bored."
Fuck, those words hit me like a punch to the gut.
Because I've been there. Because I know exactly what those words mean. They mean her little investigator, her little professor with those innocent sweet eyes yearning to be understood, is getting lost in a system that wasn't built for brains like his.
They're pushing for an IEP with strong intervention strategies, and it's breaking her heart. The pain in her eyes was so damn familiar I could taste it.
The Slow Disappearing Act
Here's what nobody talks about. As these kids matriculate through school, it gets tougher and tougher. They're forced into masking more and more until they begin to disappear completely. That brilliant, curious, energetic kid who saw the world differently starts to fold in on themselves.
The medications. The therapy. All trying to get them into a place where neurotypicals can feel comfortable and not be challenged by these behaviors and quirks. It's not fair.
It's not fair. It's not fucking right.
And before you come for me about teachers, I get it. I know teachers are stretched thin, asked to do more with less. They can't manage every single 504 or IEP perfectly with the ever growing roster of students squeezed into each classroom due to budget cuts.
Professionals see the student once or twice a week and hope the child can squeeze those learnings into real-world moments when they need them most.
Sometimes medication runs out. Patience runs out. And the poor kid is just trying to breathe without criticism from peers and adults who want them to perform in a very specific way that's completely impossible for who they are.
The Weight of 20,000 No's
Think about this math for a second. If those negative messages are spread out from kindergarten to 6th grade, that's roughly 15 extra negative comments per school day. Fifteen more times a day your kid hears they're doing it wrong.
"Sit still." "Pay attention." "Stop fidgeting." "Why can't you just listen?" "You're being disruptive." "That's not how we do things."
And that's just at school. Add in the home corrections, the public embarrassments, the sideways looks from other parents, the well-meaning family members who think they know better.
Your kid isn't just learning math and reading. They're learning they're too much. They're learning they're broken. They're learning to hate the very qualities that make them brilliant.
The Rage That Comes With Recognition
Every time I meet a parent in the thick of this, my gut wrenches. Because I've already walked this road. I've seen what happens when we keep trying to shove square pegs into round holes. I've watched brilliant kids dim their light because the world keeps telling them they're too bright, too loud, too different.
And I'm done with it.
I'm done watching kids learn to mask so hard they forget who they really are. I'm done with the therapy approaches that focus on making neurodivergent kids more palatable to neurotypical comfort zones. I'm done with the medications that are more about managing classroom behavior than supporting the whole child.
NixIt Is Coming
We want something different for these kids. A world where kids don't mask. Where they don't lock into neurotypical behaviors and slowly disintegrate away.
We're building NixIt as a companion for when they're struggling. Something that connects therapeutic reminders with 504 accommodations. Something that helps them ask for and advocate for environments built for thriving, not just surviving.
Because here's what I believe in my bones: these kids don't need to be fixed. Wait, one more time for the back of the room THESE KIDS DON'T NEED TO BE FIXED.
The world needs to be fixed for them.
The Hero Moment Is Now
This isn't just another app. This isn't another tool promising to make your life easier. This is about changing the goddamn trajectory for kids who are being told they're "too much" every single day.
NixIt is coming, but we need you to make it happen. We're at a critical moment with NixIt Builders. We need people to throw their hard-earned money on the table so we can get this launched into a world that desperately needs it.
Your neurodivergent kid deserves to walk into a room and be celebrated for who they are, not corrected for who they're not. They deserve tools that work with their brain, not against it. They deserve a world that sees their gifts instead of just managing their challenges.
From One Warrior Parent to Another
From one parent to another, my gut wrenches for your child. I've been down this road and I want others not to have to go through the same pain, unsupported and ignored.
I see you in the school meetings fighting for accommodations. I see you researching at 2am trying to find answers. I see you crying in your car after another difficult day. I see you loving your child so fiercely while the world keeps telling you both that love isn't enough.
But here's what I know: your love IS enough. And when we combine that love with the right tools, with a community that gets it, with technology that actually serves neurodivergent brains, we can change everything.
Our kids deserve better. They deserve a world that works for them.
Let's build it.
Join NixIt Builders Now - Limited Time Founding Member Pricing
The revolution starts with us. The change starts now. NixIt is coming, and it's going to be everything our kids needed but the world never gave them.
If times are tight and you can only cheer us along? Join the Waitlist. This list puts you into our ecosytem for more articles, more blog posts and hopefully ways to help you help your family.
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Ready to be part of the solution? Click here to join NixIt Builders and help us launch the support system our neurodivergent kids actually need. Because 20,000 negative messages is 20,000 too many.





